Thursday 1 October 2026 12pm BST 45 minutes Online
Live webinar

Introducing Driver Welfare Technology: The Good, the Bad & the Ugly

Lessons from deploying AI driver-safety technology across hundreds of fleets and thousands of drivers.

Most webinars focus on what AI driver-safety technology can do. Very few talk honestly about what happens when you introduce it to the people expected to use it every day.

Elliot Goff Chief Revenue Officer, CameraMatics
Special guest Paul Campey Managing Director, Campeys of Selby
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The technology is rarely the hard part. The people are.

Even the right technology can create resistance when drivers do not understand why it is being introduced, managers are not prepared for the questions it raises, or the rollout feels like something being done to the workforce rather than with them.

Concerns about cameras, data, privacy and accountability can quickly undermine trust, delay adoption and limit the impact of the investment. Get the introduction wrong and even the best system becomes a source of friction rather than protection.

The honest version

The good, the bad and the ugly

In this candid webinar, Paul Campey, Managing Director of Campeys of Selby, joins Elliot Goff, Chief Revenue Officer at CameraMatics, to share what really happens when driver welfare technology meets a live fleet.

The good

What successful rollouts get right from the very beginning, and how the technology can support, protect and exonerate drivers rather than simply identify risk.

The bad

The mistakes that quickly damage driver trust, from unclear explanations to rollouts that arrive without warning and land as surveillance rather than support.

The ugly

The conversations nobody prepares for. Cameras, data, privacy and accountability, and what it costs when those questions are answered badly or not at all.

Your speakers

Two perspectives, one honest conversation

An operator who has lived the rollout, and the person who has watched it happen across hundreds of fleets.

On the agenda

What they will discuss

Drawing on real operational experience and lessons from deployments across hundreds of fleets and thousands of drivers.

01

What successful rollouts get right from the beginning.

02

The mistakes that quickly damage driver trust.

03

How to explain the purpose of the technology clearly and honestly.

04

When to involve drivers, managers and employee representatives.

05

How to address concerns about cameras, data and accountability.

06

Why managers are critical to successful adoption.

07

How technology can support, protect and exonerate drivers, not simply identify risk.

08

What turns initial scepticism into long-term acceptance.

09

How better adoption can strengthen safety, recruitment and retention.

An open discussion about the realities of introducing new fleet technology

What works, what does not, and what operators should know before they begin.
Who this is for

Built for the people who have to make the rollout work

For anyone weighing up driver-facing technology, mid-rollout, or trying to recover one that did not land as intended.

Fleet and transport managers

You are the one standing in front of the drivers explaining why the cameras are going in. This is what to say and when to say it.

Health, safety and compliance leads

You own the safety case. Adoption is what decides whether the safety case ever turns into a result.

HR and driver engagement leads

Cameras, data and privacy land on your desk fast. Here is how to get ahead of the questions instead of reacting to them.

Operations and business owners

You signed off the investment. Adoption is the difference between a return and an expensive lesson.

Most webinars focus on what the technology can do. This one is about what happens when you hand it to the people expected to use it every day.

Register now

Thursday 1 October 2026 · 12pm BST · 45 minutes · Online